Our research in China gave us so much more than we ever could have expected. Local concepts tend to be extremely insightful, and to some extent, the present moment of China even predicts our future. Their technologies and services are way ahead of ours. This spring, Kuudes studied Chinese consumers by observing and interviewing them for a three-week period in Shanghai, Hong Kong, and Beijing. The work was conducted in cooperation with the Fudan University, one of the top academies in the country. Here’s what we’d like to snatch from China in order to build better concepts for the future.
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